4 Key Elements for Brand Protection in a High-Tech World

Posted by John McLeod on August 3, 2018

As Warren Buffett once said, “It takes 20 years to build a reputation and five minutes to ruin it.” This can be especially true today, secure data destruction of end-of-life and re-marketed assets becomes imperative.

A company’s brand is among its most valued and most vulnerable asset in today’s ITAD industry. In fact, reputation-linked losses at public companies have increased by 301 percent over the past five years, according to a study by Steel City Re. When it comes to your brand, extensive measures should be taken to keep the company’s data private and secure.

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Topics: Risk Management, The Asset Lifecycle